I was tempted to right-click copy & paste Randfish's recent "doodles" on SEOmoz, but then I remembered something I'd seen over at SEO book not so long ago, which stopped me in my tracks. Instead, I'll just link over to the article about the field of search engine optimization, which clearly calls a spade a spade!
SEOmoz has the definitive business model for future search marketing. It's worth listening to this interview where Rand outlines why SEOmoz has become a publisher, rather than a consultancy.
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